Experimental Mindset

Solving unmet market needs is the way to creating new business value.

As Steve Jobs said, innovation is the only way to win.

This holds true for every company, industry, community and country.

This also holds true for the people who want to solve the problems of the future.

The common element, though, is this: innovation is a nonlinear path to the future.

Innovation is not a straightforward application of your problem solving, creativity and imagination.

There is no innovation without failure.

Once you embrace this key insight, what comes next becomes clear.

If you want to innovate as an entrepreneur, if you want to innovate as a company, if you want to innovate as a community, or if you want to innovate as a country; you must find people who are—

• ready to experiment

• ready to try out things

• ready to be wrong

• ready to change plans and ideas

• ready to view change as opportunity (and not as a threat)

These people possess an Experimental Mindset.

Find them, bring them together, and you’ll be light years ahead of the competition.

Ready to unlock the power of innovation?