Matching Minds
Why it's the biggest value creation opportunity for business?
Matching Problems
People are the meta-assets of business. Check (high quality) business and management research and you’ll find that matching the right human assets with the right business problems is the single most important priority that produces the highest business results and impact.
Alas, matching the right people with the right business problems isn’t easy. It’s actually very difficult. It’s no surprise that companies, even the most savvy ones, fail to extract this incredible value and secure their strategic superiority.
Practically, when it comes to making routine matching assignments of people to projects and roles, managers fly in the dark and make clueless decisions and awful mistakes that cost the company millions of dollars or even more: lackluster innovation, poor products, bland branding, mediocre marketing, uninspired leadership.
My experience from meeting numerous CEOs and board members shows that this singular strategic priority doesn’t fully register on their radars. It might not be (perceived as) the most “shiny” strategic priority, but it undoubtedly is the most impactful one on business. Hence, when it comes to identifying and ranking strategic priorities, CEOs, CHROs, and Boards will be well advised to heed Shakespeare’s line, “All that glisters is not gold.”
Business performance and outcomes are the result of numerous matching “events” that happen within and across the company’s matrix: the matching of people to projects, roles, teams, customers, etc.
Matching Magic
The solution to your matching problem lies in understanding every kind of mind in your company. Get the grasp on the unique human skills and strengths that every person brings to the table, and you’ll get way ahead of the game.
Deep Talent Profiling is the novel key to gaining this strategic working knowledge. Better yet, you can achieve it in minutes, irrespective of the number of people in your team, department, division, or market.
The Digital Economy runs on data, information, and insights. Making sure you are equipped with the right data, information, and insights is the single most important factor to making the right decisions, taking the right actions, and achieving the right results.
If you’ve read to this point, your attention span is likely better than others’, which means you’re already ahead of the game. If you’ve got this far, take the extra step to see how you can solve your company’s biggest problem.
Solving your business’ biggest problem is your business’ biggest opportunity.