đWhat can bananas teach us about business?
Banana business
Everybody had this problem!
Too many green bananas you canât eat
OR
Too many mushy-ripe bananas you donât want to eat
In South Korea a grocery store decided to package bananas at different levels of ripeness so that their shoppers get a ripe banana every day while wasting none.
So simple, so refreshingly novel.
Creative ideas, even simple ones, can make a big difference.
Someone somewhere in South Korea started thinking.
(Note that thinking, in and of itself, makes you stand out from the pack!)
That someone was thinking differently.
And that someone decided to do something thatâs different.
Remember Appleâs slogan, Think Differently, and this line from Steve Jobs?
Here's to the crazy ones â the misfits, the rebels, the troublemakers, the round pegs in the square holes. The ones who see things differently â they're not fond of rules.
Someone, in other words, was âcrazyâ enough to re-package bananas in a different way â and that made all the difference.
Itâs cool. Itâs novel. Itâs better.
And yet so simple. (No R&D, no science, no nothing!)
Business problem
Creativity is the novel path to the future.
We value creative thinking; we prize novelty.
Markets respond with a Pavlovian Wow to creative products and services.
Itâs why Frida Kahlo became such a star!
Businesses obsess over creativity and originality (as they shold!)
While âBest Practicesâ are code name for herd behavior, Novel Practices are the way to go for companies that want to win the market.
Itâs why businesses are constantly looking for ways to unleash creativity (but encouraging people to âthink outside the boxâ doesnât get them far).
Business solution
When you peel off all the âbest practices for how to get more creativityâ, it all comes down to one and only one factor: the right people!
You need the right people:
who think differently
who think creatively
who look at something and see opportunity
who arenât afraid to be unconventional
who arenât paralyzed by group think
Once you get on board with this line of thinking, youâll be miles ahead of everyone else.
But donât stop there, start making it happen.
Spot the right people among your current and future talents, and youâll get creative energy flowing and energizing your people, products, customers, and business.
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