Business leaders believe digital is the most critical element of executing a successful digital transformation. This is strategically wrong. Here is why. Turning a threatened company into a thriving digital economy company is not about projects such as launching a website, building an app, using digital channels, or amassing (and, hopefully, analyzing) data.
Successful digital transformation
Successful digital transformation
Successful digital transformation
Business leaders believe digital is the most critical element of executing a successful digital transformation. This is strategically wrong. Here is why. Turning a threatened company into a thriving digital economy company is not about projects such as launching a website, building an app, using digital channels, or amassing (and, hopefully, analyzing) data.