About us.
Why we’re building and doing what we do?
There were two reasons at play.
It was at the height of the financial crisis when Guy, our founder, was looking for an entry-level job. He reached out to the Career Services Office at his alma mater, and within a day got invited for an interview with a world-renowned NYC hedge fund.
After several long and nerve-racking interview rounds, that firm turned him down.
“You’re not creative,” was their verdict.
This personal, frustrating experience was exactly the trigger he needed.
He realized this job-application-and-talent-matching-process was as arcane as it can get, devoid of any insight into how he might have been able to contribute, if he were to join that firm.
In fact, it was his Harvard doctorate that got him on their radar screen to begin with. And that was the root of the second reason.
Guy reckoned that that hedge fund was intent on hiring only Ivy League grads. And that without his Harvard pedigree, he would have not even get looked at.
In other words, anyone outside that small talent pool would have zero chance even getting a “No”, not to mention getting the job, no matter how talented she or he happen to be.
This just seemed crazy.
It seemed to make no business sense, either.
Having been turned down, Guy started imagining a fundamentally different world where people anywhere, from all walks of life, would use their mobile to unlock and signal their hidden potential to the world, and get connected with the right opportunity in a way that’s as easy and simple as posting on Instagram.
In other words, the technology would level an unfair and uneven playing field, and change the game once and for all.
Working remotely from his NYC kitchen counter, Guy brought together a team of developers, designers, scientists, and machine learning experts, and started building.
Building KnackApp and witnessing its immense potential and promise has shaped our thinking and vision of the future of business as well as how people will connect with opportunity in ways we’ve not anticipated.
It has also given us the confidence and freedom to build a virtual team, way before Coronavirus has pushed business in that direction.
For us it was a deliberate choice to get the most talented people wherever they happen to be in the world, no matter their credentials or pedigree, prestige of geography.
Today our team includes a remarkable group of people who work from California, Congo, Ghana, India, Israel, Italy and Nigeria. This diverse “sandbox” of sensibilities and experiences shapes our DNA, product, and innovation. It fuels and crystalizes our vision of the future.
Along the way we’ve met many people who think of the future in a rather fixed fashion, fixating their thinking, effort and minds, possibly even limiting their aspirations and achievements.
Our team sees a fundamentally different future. For us, it’s about how far we can go. And about how we enable any person to go as far as they can. For the questions you ask and how you look at yourself shape your beliefs and your actions.
We’re reimagining the future. We’re democratizing the future.
We’re using the force of innovation to bend the slope of positive development. We’re bringing the power of web and mobile technology to reach people wherever they are and impact their lives, at scale.
Building a tech startup isn’t only a feat of engineering. We feed on the promise of innovation and the power of inspiration.
As Robin Williams said, “You’re only given a little spark of madness. You mustn’t lose it.”
Indeed, when we started out Valley veterans thought it was a crazy idea, but as the legendary Steve Jobs had proven time and again, “the ones who are crazy enough to think that they can change the world, are the ones who do.”
This is why we’re building.
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