Predictive career planning, on your mobile

woman holding phone

A leading German magazine just featured one of the fundamental innovations KnackApp brought to market.

Here’s what they said.

What are my strengths? 

An app has the answer for you.

Using smartphone games, KnackApp helps jobseekers pinpoint their strengths and map their career directions.

This app enables “Predictive Career Planning”.

Indeed, we think smartphone-enabled personalized career planning is a game-changer.

Here’s why.

Most young people today “fly in the dark” when it comes to planning and preparing for their future.

They just don’t know.

They don’t have quality information.

And that means they make poor decisions that keep them behind.

But that’s not all.

Millions of young people — including in the world’s richest countries — live in poor and unskilled households and face various forms of social injustice.

These individuals face a vicious disadvantage, even though they have indistinguishable human potential to those growing up in comfortable or privileged circumstances.

This systemic disadvantage contributes to increasing economic and social inequality, and to keeping vast swaths of the world’s emerging populations behind.

This is just unfair, and unacceptable.

And we must change it.

It’s why Meghan Markle recently sat with one of our users in South Africa, as she put the spotlight on the incredible impact of digital innovation.

It’s why KnackApp gives people the guidance they need — personalized, useful, practical, and actionable — to help them map the opportunities and make good decisions, predictively and confidently.

The takeaway?

We need to harness the extraordinary reach and unprecedented unit economics of digital and mobile innovation in order to on-ramp people, anywhere, onto pathways to learning, skilling, working, leading, innovating, creating and building.

That will make all the difference.

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